Privacy policy

Absolutely. For Shopify and UK GDPR compliance, you'll want a dedicated Privacy Policy that covers customer data, marketing, cookies, Shopify processing, payment providers, and delivery partners.

Here's a tailored version for Wild & Wicked Scent Company Ltd.

Privacy Policy

Last Updated: 6th June 2026

1. Introduction

Wild & Wicked Scent Company Ltd ("we", "our", "us") is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, place an order, contact us or otherwise interact with us.

By using our website, you acknowledge that your personal information will be handled in accordance with this Privacy Policy.

2. Who We Are

Wild & Wicked Scent Company Ltd

3 Langley Hill
Calcot
Reading
RG31 4QX

Email: info@wildwickedscent.co.uk

Website: www.wildwickedscent.co.uk

For the purposes of UK data protection law, Wild & Wicked Scent Company Ltd is the data controller responsible for your personal information.

3. Information We Collect

We may collect and process the following information:

Information You Provide

  • Name

  • Billing address

  • Delivery address

  • Email address

  • Telephone number

  • Account information (if you create an account)

  • Communications sent to us

Order Information

When you place an order, we collect information necessary to process and fulfil your purchase, including:

  • Products ordered

  • Transaction details

  • Order history

Payment Information

Payments are processed securely by Shopify and approved third-party payment providers.

We do not store or have direct access to your full payment card details.

Technical Information

When you use our website, we may automatically collect:

  • IP address

  • Browser type and version

  • Device information

  • Website usage data

  • Referral source information

  • Cookies and similar technologies

4. How We Use Your Information

We use your personal information to:

  • Process and fulfil orders

  • Deliver products

  • Communicate regarding purchases

  • Respond to enquiries and customer service requests

  • Manage customer accounts

  • Improve our website, products and services

  • Detect fraud and maintain website security

  • Comply with legal obligations

5. Marketing Communications

With your consent, we may send:

  • Newsletters

  • Promotions

  • Product launches

  • Special offers

  • Business updates

You may unsubscribe from marketing communications at any time by:

  • Clicking the unsubscribe link in emails; or

  • Contacting us directly.

We will never sell your personal information to third parties for marketing purposes.

6. Legal Basis for Processing

Under UK GDPR, we rely on one or more of the following lawful bases:

Contract

To process and fulfil orders placed through our website.

Legitimate Interests

To operate, improve and secure our business and website.

Consent

For marketing communications and certain cookies.

Legal Obligations

To comply with tax, accounting and regulatory requirements.

7. Sharing Your Information

We may share your information with trusted third parties where necessary to operate our business, including:

Shopify

Our ecommerce platform provider.

Payment Providers

Including PayPal, Shopify Payments and other authorised payment processors.

Delivery Providers

Including Royal Mail, DPD and any other delivery partners used to fulfil orders.

Professional Advisers

Including accountants, insurers, legal advisers and regulatory authorities where required.

We require all third parties to handle your information securely and in accordance with applicable data protection laws.

8. International Data Transfers

Some of our service providers may process information outside the United Kingdom.

Where this occurs, we will ensure appropriate safeguards are in place to protect your information in accordance with UK data protection laws.

9. Data Retention

We retain personal information only for as long as necessary to:

  • Fulfil orders;

  • Provide customer support;

  • Meet legal, tax and accounting obligations;

  • Resolve disputes; and

  • Enforce our agreements.

When information is no longer required, it will be securely deleted or anonymised.

10. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal information;

  • Correct inaccurate information;

  • Request deletion of your information;

  • Restrict processing;

  • Object to certain processing activities;

  • Request transfer of your information to another provider;

  • Withdraw consent where processing relies on consent.

To exercise any of these rights, please contact us using the details provided below.

11. Cookies and Similar Technologies

Our website uses cookies and similar technologies to:

  • Ensure website functionality;

  • Remember user preferences;

  • Analyse website traffic;

  • Improve customer experience;

  • Support marketing and advertising activities.

Cookies may be placed by:

  • Shopify

  • Google Analytics

  • Meta (Facebook)

  • Other approved third-party service providers

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.

Further information may be provided in a separate Cookie Policy.

12. Security

We take reasonable technical and organisational measures to protect your personal information from:

  • Unauthorised access;

  • Loss;

  • Misuse;

  • Alteration; and

  • Disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

13. Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of external websites and encourage users to review their privacy policies separately.

14. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact:

Wild & Wicked Scent Company Ltd

3 Langley Hill
Calcot
Reading
RG31 4QX

Email: info@wildwickedscent.co.uk

15. Complaints

If you are unhappy with how we handle your personal information, please contact us first so that we have the opportunity to resolve your concerns.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):

https://www.ico.org.uk

The ICO is the UK's independent authority for data protection and privacy rights.